Understanding the concepts of content marketing [Post 1]

What is Content Marketing?

When it comes to content marketing, it is a well-known concept. The internet is flooded with contents that talks about content marketing strategies, plans, framework, and execution. However, for beginners, it is still a confusing and tedious task. 

Many find it extremely hard to incorporate content marketing into their business strategy, and they fail and lose their way in between. 

In this series of articles, I will try to explain and introduce you to the world of content marketing and will provide you with a big picture landscape on content marketing. 

What is Content Marketing?

Content marketing is a strategic and business process that focuses on creating and distributing valuable, consistent and relevant content to attract and retain a clearly defined audience and ultimately convert them to customers to drive more sales. 

In simple word, content marketing is all about your audience, what they value and how can you educate them. If this concept is incorporated properly, this helps to create a relationship with your audience that leads to trust and that helps your audience to make a decision while they are purchasing a product from you. 

Your content must deliver the message about your company or your products or your services to your audience. 

Content has the power to pull people from one stage of the inbound methodology to another stage such as strangers to visitors to leads to customers and finally to promoters. 

Inbound methodology by HubSpot
Inbound Marketing Methodology

Now, if you are confused between inbound marketing and content marketing and both seem similar, then you are right. Both of them have some similar goals. 

Goals of Inbound and Content Marketing 

•    Targeting potential customers
•    Creating valuable and relevant contents to entertain and educate the customers
•    Building a trust and relationship with the customers

However, inbound marketing is not limited to these goals and includes more actions such as organizational structure, roles, responsibilities and skill sets. 

How to create a successful content marketing plan?

To create an effective content marketing strategy for your business, you need to incorporate content marketing from very basic of your businesses’ existence. 

You need to start from a very effective storytelling. Every business has a story, and you need to tell it to your customers to deliver a message. Then you can focus on how to generate great content ideas. 

Generating content ideas that can attract a new audience is a skill that needs to be acquired to become a better content marketer. 

Once you know how to generate content ideas, you need to plan how to create a long-term content strategy. It is a well-known fact that long-term content always does better in SERPs. Properly identifying your goals and plans will help you to create better contents easily. 

You may also like to read "How to develop a killer content strategy?"

You also need a content creation framework. This will help you to have a proper process that is not only writing and publishing content. You will be able to identify the scopes of campaigns, setting a timeline, assigning tasks correctly to the responsible individuals inside your company. 

Once you have your content framework ready, you need to learn how to become a better writer. Remember, poor writing pieces may damage the reputation of your organization completely. 

Next, you need to learn how to create contents for repurposing. Many successful content marketers create content that can be recycled and used for different formats. This is a strong content marketing strategy as this extend the value of your content. 

Once you know how to repurpose and publish your contents on different platforms, you need to know how to promote your content effectively. You must have a solid promotion strategy to increase the reach of your content. Successful content marketers spend more time on promoting their content than actually creating the content. You must spend 40% of your time in creating the content and 60% of your time in promoting that. 

Now, you need to measure and analyze your content’s performance. You must know how your content is performing. There is no point in creating content if you don’t know how they are working for your purpose. 

To cope up with the ever-changing landscape of the digital market, you need to eye for new opportunities and keep yourself creative. It is not necessary that what is working today will work tomorrow as well. So, you need to out-perform your competitors and take the lead. 

In the next post, we will discuss all of these processes more in details. 


Sourav Paul is a professional freelance content writer and he loves to create content that shows value. Working as a SEO content writer, Sourav has helped many organizations and websites to improve their presence online.