Understanding the concept of content marketing – Framework for content creation

Understanding the concept of content marketing

Content Creation Framework

Crafting content for a business requires a lot of time and work. Any project management demands proper framework and so does content marketing. Whether you are planning to create content for a new product or for buyer engagement, a proper framework will reduce a lot of workloads. 

From creating a long-term content plan to mapping keywords to distributing your content, all can become laborious and complicated. However, it doesn’t have to. 

According to HubSpot content creation experts, to create your content much smoother and rewarding, your content creation framework must follow these three key factors:

•    Repeatable 
•    Organized
•    Agile
HubSpot content marketing certification

When you have a long-term content creation plan, you do not have to reinvent the wheel for every piece. You should have a clear and repeatable process that will allow you to create blogs, e-books, webinar, etc. in an efficient manner.

Any content creation framework must have an organized structure that will allow you to break larger goals into digestible chunks. This way you will be able to concentrate on a shorter chapter while keeping the end goal in mind. 

Now, to keep your content repeatable and organized, it must be agile and flexible to allow any organizational changes in coming months. Your content must adjust to your organization’s campaigns, personas, and timelines. 

How to build a killer content creation framework? 

Now, as you know why a framework is useful for your content creation plan, it is the time to know how to create a framework. 

A proper content creation framework contains the following key factors. 

•    Conceptualizing your content
•    Setting your timeline and planning
•    Creating a workflow
•    Reviewing content
•    Publishing and promotion
•    Internal organization 
•    Analyze the results

To conceptualize your content, you must come up with your topic ideas at first. You can use the topic generating tools or can follow the sales questions or follow the trend of your buyer’s persona. Closely follow what they are looking for over the internet, dig into social media platforms, follow Quora to find what people are talking about in your niche and generate content accordingly. Make sure to create content for every stage of your buyer’s journey. 

It is important to concentrate on the timeline of your content. When planning for a short-term content, try to create two to three content offers that you want to offer. That can be in the form of Webinar, E-book or a series of articles. Also, you need to consider whether the offers are going to target the awareness or decision stage of your buyer’s journey. To focus on your weekly content activities, you must have a plan and idea when to offer which type of content. 

Now, once you know your content plan and ready with the timeline, you must create a workflow to find who on your team is doing what and when. Identify the influencers who are going to contribute to your content strategy. 

Most of the time we don’t review what are we doing and what we have done. Reviewing the entire content plan and strategy before publishing the content is a must. Find out if there are more opportunities or allow multiple rounds of edits. Determine the editing timeline. Keep everything documented to track every change and editing progress. An SEO specialist can be handy and useful to review, edit and update your content. 

Once you are done with the content creation and editing, it is the time to publish and promote your content. Nobody can just publish a content and wait for visitors to come and read it. Promotion must be an integral part of your entire content creation framework. Promoting content on multiple channels like emails, social media, paid advertisements, etc. are some best practices to bring in more traffic. 

publish and promote

Organize your files and other documents related to just created content in a secured place or the in the CMS platform you use. This part is known as an internal organization. These documents can become handy if after few weeks or months you want to update reuse or repurpose your content. 

Analyze and measure your results to get more insights into your content creation framework. Find out what is bringing in traffic and what type of content is doing good and what type is lagging behind. You can remodel your content creation framework according to the results. 


Sourav Paul is a professional freelance content writer and he loves to create content that shows value. Working as a SEO content writer, Sourav has helped many organizations and websites to improve their presence online.